1. Make Sure Your Business Can Be Found Locally
- Google Business Profile
- Accurate hours, phone, website and address
- Current photos
- Choosing the right business category
- Keeping information consistent online
2. Show Up Where Your Customers Already Spend Time
- Local businesses and complementary businesses
- Community events
- Local Facebook groups
- Neighborhood organizations
- Schools, sports and community activities where appropriate
3. Turn Existing Customers Into Your Marketing Team
- Ask for Google reviews
- Encourage referrals
- Create an easy way for customers to share your business
- Make the referral experience simple
4. Give People a Reason to Come Back
- Loyalty offers
- Limited-time promotions
- Customer appreciation
- Referral incentives
- Local partnerships
5. Build Relationships With Other Local Businesses
A local marketing strategy doesn’t have to be built entirely around reaching strangers. Partnering with complementary businesses can put your name in front of people who already live, work and shop in your area.
Examples:
- Realtor + home services
- Coffee shop + bakery
- Gym + wellness business
- Kids’ activity + family photographer
- Restaurant + local event
6. Don’t Ignore Offline Visibility
This is an important gap in your current articles.
Talk about:
- Countertop displays
- Community boards
- Local print
- Event sponsorships
- Business-to-business referrals
- Signage
- Physical places where people naturally wait or gather
Local marketing works best when your business becomes part of the community, not just another ad someone scrolls past.
The goal isn’t simply to be seen by more people. It’s to be seen by the right people, in the right place, at the right time.
Want to reach more local customers?
Learn how businesses are using BoardLocal to increase their visibility in the communities they serve.